Your relationship with your jeweler should be a long-lasting one. When seeking a jeweler, you should look for an established store that has a proven history of expertise, skill, fairness, and integrity. Word of mouth is often considerably more accurate than any advertising you may come across. Asking your family and friends to recommend a jeweler is a great place to start.
When visiting your prospective jeweler, you should have an open and frank discussion about your needs and expectations. The answers to your questions should be offered with confidence and sincerity. However, no jeweler knows everything about the industry, and “I don’t know, but I can find out and let you know” is a perfectly acceptable answer when it is appropriate.
The manner in which you are treated on your first visit to a jeweler will tell you much about the value you can count on (or not) in the course of your relationship. Are you greeted with enthusiasm? Is the jeweler interested in who you are and what your tastes and needs are, or simply interested in making a sale and moving on to the next customer? Are you treated the same way when you enter the store in jeans and a T-shirt as when you are dressed in business attire? When you have a problem is it handled cheerfully and with respect? These are some of the elements of value that are remembered far beyond the dollars spent for merchandise and service. Be sensitive to the overall impression that is made upon you when you “interview” your prospective jeweler. If you have doubts, do not ignore them. When building a relationship with a prospective jeweler, we recommend that you:
- Select a full service jeweler, who offers a variety of services and is expert in a wide range of merchandise. One who not just sells jewelry, but provides the repair, restoration and other services that jewelry lovers so often require.
- Shop for value rather than price. Value comes in many forms. Ongoing service and the willingness to back up one’s products is a key to value. Ask yourself if you would rather pay $1,000.00 for an item that has the backing and follow-up support of the jeweler, or pay $800.00 for the same item, only to be told later that it is “out of warranty” or that the jeweler’s responsibility has expired.
- Start small. Begin with a small repair or purchase, and build your confidence slowly and over time as you would in any other relationship.
Posted in: Trusting Your Jeweler